Tom on his Latest Book:
Pro Excel Financial Modeling is the book that I wish someone had given to me before I started my first technology company. It presents a combination of hard-won lessons learned, strategic thought, and practical advice for the entrepreneur. With this book, I provide you with the tools and concepts you will need to attract the resources required to bring your idea to market. Lack of resources is often the primary issue that entrepreneurs face, and this book is my attempt to help you solve this problem.
I guide you through a logical thought process, which I call “business thinking,” helping you examine the basic functionality and operational components of your business idea. We then design a financial model that describes the business in quantitative terms, combining thoughts and strategies for startup success with a financial modeling tutorial.
"Pro Excel Financial Modeling is an excellent work. The Excel model is wonderfully compressive and detailed. It puts all the tools you need to analyze business growth in one place. The book is easy to read and tracks you step by step through the Excel model. This book is a great resource for all growing companies, not just technology-based organizations. " – C. Reddin, Executive Director, Business Incubator
I have been an advanced Microsoft Excel user for many years, and I’ve used Excel as a basic tool to create financial models of numerous startup technology companies. These models have helped raise working capital, manage budgets, and provide valuations for companies in preparation for their strategic sale.
This book assumes a basic knowledge of Microsoft Excel as we explore the mechanics of building a financial model. I provide an explanation of the structure, thinking, logic, and relationships of the model. And you’ll learn how to build the components of the financial model and how to link them to create both operational and financial representations of the startup enterprise.
"This is a must read for anyone attempting to develop a comprehensive financial model of their business … you will find that it is very applicable to many other business and at different stages other than startup. This one will be a key reference on my bookshelf for a long time." – M. Salogga, General Manager, Trips and Trails, Inc.
Your financial model is a key management tool. It provides invaluable assistance in presenting your business idea to investors. This book shows you how it helps you bridge the gap between your idea and attracting the resources you need to bring your idea to the world.
I wrote this book to share my experience as an entrepreneur and a consultant to that fascinating and maddening group of dreamers, the entrepreneurs of the world. Happy entrepreneuring!
"The value of this book comes from the fact that it not only discusses the nuts and bolts of developing the model, but addresses the mental processes and other considerations the entrepreneur and his associates must go through. The book leads the reader through many of the elements of a business enterprise, forcing him to consider each component and its relationship to the others." – D. Douglas Williams, CPA




